Using photos in your website is crucial. Photos really bring your website to life and make it appealing to look at.

Just as importantly, showing photos of you and your work or premises, reassures people that your business is genuine and trustworthy.

Make your new website work for you by making sure you print your new website address on any advertising you do – classified advertisements, brochures, flyers and emails.

And don't forget to include your web address on all of your business cards and letterhead too.